Bucharest, Romania - April 22, 2024: The GRID retailer strengthens its position as the largest retailer of sports and streetwear items with 100% Romanian capital by opening its 20th store in the network, marking the third point of sale in the capital. The new store was inaugurated in Mega Mall, where the Romanian company invested over 150,000 euros. It stands out for its generous size, modern, minimalist, and industrial design, and the selection of premium brands offered to customers.

With a continuously expanding portfolio, GRID has introduced seven new brands in the past year, thus offering an eclectic mix of styles and trends in its universe. These include well-known names such as Tommy Hilfiger, Calvin Klein, Plein Sport, Skechers, Asics, Converse, and UGG.

"It is essential to look at what is happening in the market today, where competition is becoming increasingly fierce. Nevertheless, we are delighted that our customers continue to trust us. This vote of confidence is extremely encouraging for us as a Romanian brand, and it gives us the energy to move forward, expand, and develop," said Nicolae Popa, co-owner of GRID.

With a constant focus on new horizons, the GRID retailer aims to expand its network of stores by the end of 2025, re-entering the Bulgarian market and exploring other international markets. Additionally, the company is in the advanced process of launching a new premium sports store concept in collaboration with EA7 by Emporio Armani. The new store concept is called CODE7 and will be inaugurated in the autumn of this year at AFI Cotroceni, offering a shopping experience that combines urban refinement with athletic performance.

GRID remains dedicated to its mission of bringing the latest and most innovative products to the world of sports and urban fashion. It ensures that it offers its customers an unparalleled and inspirational shopping experience where the latest streetwear and fashion trends meet in a blend of contemporary trends. Additionally, sneakers, indispensable for an urban and comfortable look, will always be at hand in the diversified product selection.

About GRID: GRID, with 20 open units, is part of the largest network of sports stores with 100% Romanian capital, alongside Various Brands with 25 stores and CODE7 with one store in development. Since its debut in 2018, the GRID brand has made a mark among young and older demographics, expanding its presence in Romania with 20 nationwide stores, from Pitești to Bucharest and even abroad, in Sofia, Bulgaria. Inspired by the desire to bring innovation to the world of sports and fashion, the GRID concept was born, attracting streetwear enthusiasts and those who stand out with their unique sense of style.