After the launch of the first two physical CODE7 stores in AFI Cotroceni and VIVO! Cluj, the retail group with 100% Romanian capital, which includes the brands Various Brands and GRID, is expanding its presence in the digital environment by launching the online platform www.code7.ro.
The website provides access to the latest collections from international brands such as EA7, Plein Sport, Richmond X, New Balance, UGG, and others, offering customers an extended selection of premium sportswear products compared to physical stores. The online platform features exclusive items and additional products from partner brands, enabled by the lack of logistical constraints that typically limit in-store offerings. The digital platform was developed on Magento 2, offering a fast and intuitive experience with a minimalist design and an exclusive selection of premium products. Thanks to PWA (Progressive Web App) technology, users will experience fast loading and performance similar to native apps on all mobile devices.
The products displayed on the site are carefully selected, avoiding the need for numerous filters or prolonged navigation, as often happens on high-volume platforms. This guarantees direct access to the latest releases and essential pieces from the top sports-fashion segment.
Regarding transaction security, the site complies with the latest online security standards and personal data protection. Secure payment methods are available, including quick installment options via credit cards and cash on delivery, ensuring an efficient and safe purchasing process for all users.
Collection updates will take place constantly, approximately twice a month, with the arrival of new seasonal deliveries from partner brands.
"CODE7 is a unique premium sport-fashion retail concept, developed in collaboration with Emporio Armani, bringing to Romania an exclusive selection of sportswear items from internationally renowned brands. The online extension of the brand, CODE7.ro, was designed as a refined digital space where the carefully curated product selection faithfully reflects the values of a premium consumer: efficiency, quality, and contemporary style," stated Bogdan Nania, Managing Partner.
The launch of the online platform marks a new stage of development for CODE7. For 2025, the plans include expanding the store network to the cities of Oradea and Constanța, strengthening its position as a premium multi-brand sports-fashion concept in Romania.
In conclusion, with the launch of the CODE7. The website, access to premium sportswear items will be expanded nationwide, offering premium sport-fashion and performance enthusiasts the opportunity to discover the latest trends and exclusive selections from the comfort of their own home.
About CODE7:
CODE7 is a premium sport-fashion retail concept, part of a network of stores with full Romanian capital. Alongside the 22 GRID locations and 25 Various Brands stores, CODE7 contributes to the consolidation of the local sport-fashion market, offering access to prestigious international brands and exclusive retail experiences.
The portfolio is supported by three e-commerce platforms – grid-sport.ro, various-brands.ro, and sport-brands.ro – along with the recently launched site code7.ro, dedicated to the premium segment.
CODE7 aims to redefine quality standards in Romanian sport-fashion retail through a carefully curated selection of products and an integrated approach to the active lifestyle.