Bucharest, October 28, 2024: CODE7 marks a new direction in Romania's sport-fashion retail landscape, bringing a unique premium multibrand concept developed in partnership with Emporio Armani. With a special focus on the EA7 brand, CODE7 offers an exclusive selection of premium sportswear items. Alongside EA7, the store also features renowned brands such as Plein Sport, UGG, and New Balance, with plans to further expand its portfolio in the future.

The first CODE7 store opened in AFI Cotroceni, a strategic choice due to its leading position in Romanian retail and a solid partnership developed over the years. As an initial launch point, AFI Cotroceni sets the tone for CODE7’s expansion plans, which will include locations within the NEPI Rockcastle and Iulius Mall networks, well-aligned with the premium sportswear store concept.

CODE7’s flagship store in Bucharest offers customers a premium selection of sportswear, balancing style with sporting versatility. Soon, with the launch of CODE7.ro, access to these exclusive collections will extend nationally, allowing sportswear enthusiasts across the country to discover the latest trend in sports-fashion.

The CODE7 store in AFI Cotroceni stands out both for its brand selection and its unique design, created to offer a premium experience for all who enter. The elegant layout, featuring modern architectural elements and exclusive finishes, creates a futuristic atmosphere, positioning CODE7 as one of the most refined sports-fashion retail spaces in Romania. Every detail has been carefully crafted to create a distinctive ambiance where customers are invited to discover the latest trends in a setting that reflects excellence.

With an investment of EUR 250,000, CODE7 aims to implement ambitious expansion strategies. The 100% Romanian-owned group targets the opening of at least three additional locations by the end of 2025 in key cities across Romania.

"The fact that Emporio Armani was interested in a partnership with a 100% Romanian brand speaks volumes about our potential and our market position. This collaboration not only validates our efforts to bring a mix of style and functionality to sports retail but also highlights our commitment to providing customers with a unique experience. We are proud to align with a prestigious brand, demonstrating that innovation and creativity can indeed be found in Romanian entrepreneurship. This accomplishment motivates us to continue expanding our vision and setting new standards in the sportswear industry,” said Nicolae Popa, co-owner.

“We developed this concept because we sensed a clear trend in the market: sports-fashion—a blend that balances athletic comfort with modern style. Emerging trends indicate a growing demand for items that combine utility with aesthetics. CODE7 addresses this need with uncompromising products that integrate advanced manufacturing technologies and contemporary design. Our goal is to make each purchase a memorable shopping experience, inspiring customers to express their individuality through their choices, in harmony with an active lifestyle,” says Bogdan Nania, co-owner.

CODE7 is set to redefine Romania's premium sports-fashion retail market, bringing added style and innovation for those who appreciate the fusion of fashion and athletic performance.

About CODE7: CODE7 is more than just a retail concept—it represents local innovation and ambition, part of a 100% Romanian-owned sports retail network redefining the market in Romania.

With a strong presence across 21 GRID locations and 24 Various Brands stores, CODE7 brings exclusive retail experiences and a portfolio featuring top names in sports fashion, along with three e-commerce platforms: grid-sport.ro, various-brands.ro, and sport-brands.ro. Soon, the launch of the dedicated website code7.ro will open wider access to its premium products, bringing CODE7’s quality and style to every corner of the country. CODE7’s mission is to provide its Romanian customers with more than just clothing—it offers an expression of active lifestyle and an international standard of quality in sports fashion.