DAMES, the Romanian fashion brand specializing in women's clothing, is expanding its digital presence with the launch of a mobile application, offering its customers a modern and personalized shopping experience.

With a turnover of 1.4 million euros in the last year and a workforce of 70 employees, the DAMES brand has been a presence in the Romanian fashion market since 2010, with its headquarters in Iași. It has become known for its elegant and feminine women's outfits, tailored to the measurements of each customer. With a clear mission to bring uniqueness to every woman's wardrobe, the brand has always focused on the quality of materials and exceptional design.

As experts in digital printing, the DAMES team places special attention on responsible textile material use. With digital printing and customization technology tailored to the customer's measurements, the brand minimizes material waste and offers qualitative, delicate and elegant products at attractive prices.

"DAMES was born out of our passion for fashion and our desire to provide Romanian women with a unique fashion experience. With the DAMES mobile app, we bring fashion directly to the hands of ladies and young women, offering them an easier and more convenient way to explore our unique collections and customize their favorite outfits." said CEO Simona Ciobotaru.

DAMES mobile app aims to develop a loyal community around the brand, retain existing customers, and attract new ones by providing comforting and dedicated content. Easy to use, the app includes both clothing items and the latest offers to keep users up to date with all the brands’ news. Additionally, it features a chat section where customers can send questions and doubts, and they will receive a response as soon as possible.

"We want to bring DAMES clients closer and create a community of elegant women with a keen focus on physical appearance. Through our products, we ensure uniqueness in every lady's wardrobe and provide her with the opportunity to feel special and confident in herself." continues Simona Ciobotaru.

The launch of the DAMES mobile app comes with a welcome gift: customers can enjoy a 30% discount on their first order made through the app using the code <DAMESAPP30>, which can be entered at the final stage of the purchase. This offer will be valid for the first month after the launch, until October 25, 2023.

The mobile app is available for free on both Android – app link: https://bit.ly/3Rs7ywH – and IOS – app link: https://apple.co/3Rs4JMd.


DAMES is a Romanian fashion brand born in Iași, with over 13 years of presence in the Romanian market. With a diverse range of printed and personalized products tailored to customer measurements, DAMES offers elegant and feminine outfits at affordable prices. DAMES' mission is to create exceptional outfits, distinguished by spectacular prints, with a focus on customization for each client. DAMES outfits can be ordered at https://www.dames.ro/