IL PASSO brought a fresher and cooler brand image. At the event on 23rd of October 2018, the fashion brand launched the new image campaign for the autumn – winter season, suggestively called YOU ARE 2.0. This is a manifestation of independence, individuality and diversity, speaking freely about the new beauty code and language. The free and independent character, the dynamism and the mobility are the values ​​around which the new direction of image revolves.

Image source: fpm.ro

It relies on cultural diversity and progress, setting new borders for freedom of expression through fashion. With the new campaign, the new collection FW 2018/2019 is launched. This comes with an innovative proposal for the modern and dynamic consumer, offering a whole range of shoes and accessories that redefine comfort through quality and design.

The unique mix of materials, the innovative and surprising colors, along with the new elements chosen according to the latest trends are the focus of the FW 2018/2019 IL PASSO`s collection.

The collection was launched at a special event, attended by famous people from the Romanian showbiz, such as Anca Serea, Adrian Sînă, Diana Dumitrescu, Nicole Cherry, Giulia Huidu Anghelescu, Doru Todoruț, Vladimir Drăghia and his wife, Alice Cavaleru, Misha, Diana Enciu, Alina Tănasa, Andrei Vulpescu, Flick, Speak, Cristina Ștefania, Sali Levent, Raluk, Alex Vang, Ioana Sihota, Geanina Ilieș, Gabriela Simion, Adina Halaș, Natalia Mateuț, Seredinschi, Ana Baniciu and Sandra Izbașa.

Image source: www.facebook.com/ILPASSO.SHOES

Through the autumn-winter collection, IL PASSO marks a new stage in the image, communication and repositioning strategy, all under the sign of YOU ARE 2.0. See the new collection on www.ilpasso.ro.  

Featured image source: www.parklake.ro, www.electroputeremall.ro
Listing image source: www.electroputeremall.ro