Before summer’s start, FF Group has launched a new premium multi-brand concept store where you can find sports brands from around the world.

The first Sport Loft store was inaugurated in Băneasa Shopping City and is dedicated to performance athletes, but also to those who constantly practice sport. The retail space investment costed approximately 700,000 Euros, excluding the merchandise stock. You’ll find the latest digital technologies in the store, such as a treadmill that determines your type of pronation, which is essential for buying the right pair of sports footwear.

Image source: www.m.libertatea.ro

The store also offers you unique experiences like The Dunk Room, where you can play basketball, wearing the latest equipment available in the country. Along these innovations, you will also find a spectacular showcase where you will see the first Cyber Mannequin in Romania.

Image source: www.ffgroup.ro

Sport Loft sells the latest collections of sports equipment for running, basketball, football, training and tennis from the top international brands such as Nike, Jordan, Adidas, New Balance, Under Armour, Saucony, Mizuno, Reebook.

Regarding the opening of the store, Mălina Soare, Marketing Manager of FF Group Romania said: “Through this new multi-brand sport concept, we want to transform our customers’ shopping experience into an interactive and personalized journey using the latest digital technology. The opening of the first Sport Loft store in Bucharest is a recognition of the value of our local team and of our performances in Romania.”

Visit this new multi-brand sports concept store, with confidence and enthusiasm, because both the Sport Loft team and the digital products and technologies will introduce you to the world of those who love sports.
 

Featured image source: www.baneasa.ro 
Listing image source: www.ziarelive.ro