Nowadays, the intimate underwear is no longer a taboo. More and more trendy outfits rely on the sensual idea of "lingerie as daywear". Delicately showed when and where it should, the intimate lingerie can give your outfit grace and naturalness. This concept was embraced by the Italian brand La Perla in the autumn of 2017.
La Perla's intimate lingerie emphasizes the feminine courage and refinement, not the vulgarity or the ridiculous. They are luxurious items, carefully handcrafted from the finest materials and each piece sensually transmits a message, transposing its possessor into the story of the brand. They are some real jewels designed to define your personality in a beautiful way.
La Perla's story begins to be written by Ada Masotti and his son, Alberto Masotti, in 1954, under the motto "No compromise on quality and innovation!". The quote perfectly reflected the activity of the company, which gradually grew with the female revolution, anticipating and satisfying the women's needs.
Thus, the 1960s brought bold colours and floral embroidery, in addition to the classical intimate underwear that was available in shades of white, black and beige. The materials started to vary, using silk and lace. The trends are kept 10 years later, when they are completed by the elastic lace, ideal to support the fashion of the moulded dresses. Courage and power are increasingly illustrated in La Perla collections. In 1983, for the first time on the market, the brand launches the elastic lace body, the predecessor of the body as daywear. The '90s changed the direction - the hedonism of the past years was replaced by simplicity. The accent was on the rules of elegance in fashion. The woman became the central element, the pieces of intimate lingerie aiming to emphasize her presence, self-confidence, strength and seductiveness. In 1997, for the first time in the history of the brand, the image of the man appeared in the advertising materials as a partner in the story where the woman was the main character. The journey of seduction continues with acts that illustrate the elegance through different forms of female eroticism.
La Perla is a brand with beautiful accents in history, which has been shaped by the women's needs. The brand is always on the same page with the present in accordance with the artistic sense, the attitude, the luxury, the craftsmanship and, last but not least, the knowledge of the female body. These features brought the brand's success, which has stores around the world.
The new La Perla collection is available in stores and also online. It delights you with royal materials such as silk or lace. The items are available in classic white or black shades, but also in feminine seduction colours such as red, purple, pink or blue. Be part of La Perla's fairy-tale, with some pieces of intimate lingerie:
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Bra – www.laperla.com – 2548 lei;
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Slip – www.laperla.com – 2030 lei;
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Body – www.laperla.com – 1274 lei.
In Romania, La Perla is located in Bucharest, on 118 Victoriei Avenue and more information about the brand can be find on the Facebook page or on www.laperla.com.
Images sources: Personal Archive